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If Only...

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Forward Financial
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If Only...

If Only...Oct 31, 2025Happy Halloween! And not to spook anyone, but according to our friends at The Morning Brew, “We regret to inform you that the kids are not all right—and by kids, we mean the adult children of financially comfortable older Americans. Polling by the Wall Street Journal this summer showed many respondents were OK with their own economic position, but concerned about the future for the next generation, with nearly 80% saying they weren’t confident that their children would be better off. The poll, conducted in July, showed:About 23% of respondents said they were extremely or very confident they could afford to buy a home, compared with 11% for today’s children.Meanwhile, 32% said they believe they can keep up with their expenses, while just 14% thought that the children can.And the younger generation agrees. Compared to respondents aged 30+, a smaller share of those aged 18–29 felt confident they could: keep up with expenses, buy a car, pay for an unexpected medical expense, or have enough savings for retirement. These gloomy predictions for the nation’s youth come as unemployment has risen for recent college grads and as housing prices have shot up 50% since the beginning of the pandemic, the WSJ notes.”Boomers control ~$18T of homes, and for many, this is their primary source of familial wealth. It is sitting illiquid and somewhat unusable unless mom and dad want to take on more debt via a HELOC. Further, grandma and grandpa can have a hard time qualifying for a HELOC due to the income requirements. Margin loans against investment accounts are an option, but again, this is more debt and can get sticky when the market fluctuates (reminder: it doesn’t always just go up and to the right).If only there was a new way for families with good credit to access the illiquid equity in their homes. If only there was a way to help move the kids and families forward…

If Only...Oct 31, 2025Happy Halloween! And not to spook anyone, but according to our friends at The Morning Brew, “We regret to inform you that the kids are not all right—and by kids, we mean the adult children of financially comfortable older Americans. Polling by the Wall Street Journal this summer showed many respondents were OK with their own economic position, but concerned about the future for the next generation, with nearly 80% saying they weren’t confident that their children would be better off. The poll, conducted in July, showed:About 23% of respondents said they were extremely or very confident they could afford to buy a home, compared with 11% for today’s children.Meanwhile, 32% said they believe they can keep up with their expenses, while just 14% thought that the children can.And the younger generation agrees. Compared to respondents aged 30+, a smaller share of those aged 18–29 felt confident they could: keep up with expenses, buy a car, pay for an unexpected medical expense, or have enough savings for retirement. These gloomy predictions for the nation’s youth come as unemployment has risen for recent college grads and as housing prices have shot up 50% since the beginning of the pandemic, the WSJ notes.”Boomers control ~$18T of homes, and for many, this is their primary source of familial wealth. It is sitting illiquid and somewhat unusable unless mom and dad want to take on more debt via a HELOC. Further, grandma and grandpa can have a hard time qualifying for a HELOC due to the income requirements. Margin loans against investment accounts are an option, but again, this is more debt and can get sticky when the market fluctuates (reminder: it doesn’t always just go up and to the right).If only there was a new way for families with good credit to access the illiquid equity in their homes. If only there was a way to help move the kids and families forward…

Happy Halloween! And not to spook anyone, but according to our friends at The Morning Brew, “We regret to inform you that the kids are not all right—and by kids, we mean the adult children of financially comfortable older Americans. Polling by the Wall Street Journal this summer showed many respondents were OK with their own economic position, but concerned about the future for the next generation, with nearly 80% saying they weren’t confident that their children would be better off. The poll, conducted in July, showed:About 23% of respondents said they were extremely or very confident they could afford to buy a home, compared with 11% for today’s children.Meanwhile, 32% said they believe they can keep up with their expenses, while just 14% thought that the children can.And the younger generation agrees. Compared to respondents aged 30+, a smaller share of those aged 18–29 felt confident they could: keep up with expenses, buy a car, pay for an unexpected medical expense, or have enough savings for retirement. These gloomy predictions for the nation’s youth come as unemployment has risen for recent college grads and as housing prices have shot up 50% since the beginning of the pandemic, the WSJ notes.”Boomers control ~$18T of homes, and for many, this is their primary source of familial wealth. It is sitting illiquid and somewhat unusable unless mom and dad want to take on more debt via a HELOC. Further, grandma and grandpa can have a hard time qualifying for a HELOC due to the income requirements. Margin loans against investment accounts are an option, but again, this is more debt and can get sticky when the market fluctuates (reminder: it doesn’t always just go up and to the right).If only there was a new way for families with good credit to access the illiquid equity in their homes. If only there was a way to help move the kids and families forward…

Happy Halloween! And not to spook anyone, but according to our friends at The Morning Brew, “We regret to inform you that the kids are not all right—and by kids, we mean the adult children of financially comfortable older Americans. Polling by the Wall Street Journal this summer showed many respondents were OK with their own economic position, but concerned about the future for the next generation, with nearly 80% saying they weren’t confident that their children would be better off. The poll, conducted in July, showed:

About 23% of respondents said they were extremely or very confident they could afford to buy a home, compared with 11% for today’s children.

Meanwhile, 32% said they believe they can keep up with their expenses, while just 14% thought that the children can.

And the younger generation agrees. Compared to respondents aged 30+, a smaller share of those aged 18–29 felt confident they could: keep up with expenses, buy a car, pay for an unexpected medical expense, or have enough savings for retirement. These gloomy predictions for the nation’s youth come as unemployment has risen for recent college grads and as housing prices have shot up 50% since the beginning of the pandemic, the WSJ notes.”

Boomers control ~$18T of homes, and for many, this is their primary source of familial wealth. It is sitting illiquid and somewhat unusable unless mom and dad want to take on more debt via a HELOC. Further, grandma and grandpa can have a hard time qualifying for a HELOC due to the income requirements. Margin loans against investment accounts are an option, but again, this is more debt and can get sticky when the market fluctuates (reminder: it doesn’t always just go up and to the right).

If only there was a new way for families with good credit to access the illiquid equity in their homes. If only there was a way to help move the kids and families forward…

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